Easy Test System Solutions’ (ETSS) renewed website has been launched. The redesign was carried out in collaboration with Herea Oy, a marketing agency specialized in industrial marketing. Herea managed the entire project, including the planning of the site and product structure, creation of all written content, visual design, and technical implementation of the website.
“The new website highlights our expertise and solutions”
“The new site showcases our strengths in many ways – including our customization expertise and the fact that we assemble both mechanics and electrics under one roof. Herea has done an excellent job clarifying our message and clearly presenting the different areas of our business. We wouldn’t have come this far on our own”, says Ronny Hellström, CEO of ETSS.
Finero Quanti is an essential part of test systems – features clearly presented on the new website
ETSS’s measurement device brand, Finero Quanti, is an important part of a testing system. Quanti is a customizable measuring device that helps reduce testing costs by combining several testing functions into one unit.
“We have been developing and updating Quanti, and we wanted its features to be clearly highlighted on the site. By contacting us, customers can have Quanti tailored to their specific measurement needs. We will also be adding more Quanti-related content to the site later this autumn. In addition, we’re exploring the idea of building a configurator that would allow customers to design their own Quanti”, explains Matti Talonen, Quanti Product Manager. According to Talonen, the project with Herea has progressed smoothly:
“Herea has done a great job getting all the necessary information out of us for the content”, Talonen says.
The main goal of the new website is to support sales and provide relevant information
“The most important part of the website renewal was defining and naming the product categories in a customer-oriented way, as well as writing product descriptions that include enough information to interest both customers and AI”, says Eliina Paalanen, the Herea strategist responsible for the project.
“The main purpose of both the front page and the product pages is to support sales and lower the threshold for contacting the company. The visual design was created to reinforce this goal, with the product groups and their descriptions taking center stage on the homepage”, Paalanen continues.
Herea’s Eliina Paalanen: “It’s a pleasure to work with experts from the energy cluster”
According to Paalanen, ETSS is a good example of a company within the Vaasa region’s energy cluster that focuses on a highly specialized product solution. “The demand for electricity-related product solutions is constantly growing. Companies capable of continuous product development and customized solutions in close cooperation with their customers will remain highly sought-after partners in this evolving industry. It has been a pleasure to collaborate with the ETSS team on this project – their solutions play an important and tangible role in ensuring the quality and functionality of products manufactured in the Vaasa region”, Paalanen concludes.